On a journalism assignment, Phil joined his uncle Ben in an investigation on Oscorp Tower. When his uncle was besieged by attackers in the building, Phil hid and tried to find help. Stumling upon an experimental new Goblin Armor, Phil also fell into a chamber of the Goblin Formula. Quickly dressing up in the suit, he scared off the hoods. Later on, he decided that the suit and equipment were worth using.
After his discovery of the Goblin arsenal and equipment, Phil ran into the Spider-Man and together took down Firefist. He met next Scarlet Spider and fought the Rhino, the Hobgoblin (Jason Macendale), Joystick and others. Many were unsure of his purpose and motives as they were also curious about this new Goblin on the scene.He teamed up to battle threats from the Ultraverse. It was not until a corrupt judge targeted Ben  and sent the assassin Purge to kill him that Phil decided to take on his new persona with responsibility. Teaming up with Daredevil, the pair was able to stop Purge.
This act gave the new hero a lot of attention and he developed a small but devoted following. Liz Allan asked Ben for information on who was using her husband's former identity. She later gave Phil her "blessing" after he saved her and her son Normie from Angelface. He then went up against Netshape.
He left New York to join the Los Angeles Times. He joined Excelsior as an outreach organization, a 'support group' for teen heroes.  They tried to help the Runaways. The Team later changed their name to the Loners. However after a mental meltdown, Phil attacked Mickey Musashi and Chris Powell, stealing the Darkhawk Amulet and giving in to his psychosis. Afterwards, Phil is depowered, but escapes with Hollow.
In New York, Phil helped out his uncle at the new Front Line offices. Having a crush on his co-worker Norah, who was looking into "Goblin gangs" for a story, Phil ran off to one of the old Goblin hideouts, hoping to find something there to impress her with. Phil encountered and murdered Daniel Kingsley the twin brother of Roderick Kingsley, who was Hobgoblin at that time. After killing him, he became the Hobgoblin. Operating as a supervillain, he attacked a local think tank, and was confronted by Spider-Man. Catching the hero off-guard with his Goblin laugh, Phil attempted to decapitate him. One of the think tank workers was able to disrupt the sonics to save Spider-Man, but Phil escaped with the experimental metal he came to steal. He delivered the metal to the Kingpin and became one of his operatives. Spider-Man and Black Cat fought Phil and the Kingpin to retrieve the experimental metal. During the fight, Phil's "Lunatic Laugh" caused the building to collapse, and he saved the Kingpin from falling to his death.
Phil gave Norah tips about possible Hobgoblin sightings so they could watch together in an attempt to woo her away from Randy Robertson. Phil was jealous of Randy for dating Norah, so when Alistaire Smythe's minions attacked the Front Line offices Phil broke a support beam. This, along with the damage caused by the attack, caused the ceiling to collapse on Randy. Randy survived the collapse, but he was seriously injured. Phil, as the Hobgoblin, fought Hercules after he defeated a gang that worked for the Kingpin. His pumpkin bombs caused debris to fall on Hercules, but he managed to escape the rubble. He then resumed the fight as Hobgoblin filmed the fight with hidden cameras which aired the footage live. Hercules won the fight, ironically boosting his popularity, instead of Phil's as he originally hoped. The Kingpin managed to convince Hercules not to hand him over to the authorities. Phil attacked Spider-Girl after Norah talked about how impressive she was and he wanted to show her that he, as the Hobgoblin, was more impressive. He lured her to him by leaving a destructive path for her to follow. As the fight ensued, Spider-Girl was on the verge of defeating him. However, Spider-Man saw what she was doing and since he thought that she was still too inexperienced to fight such a powerful opponent, decided to intervene. However, by doing this, he only caused the Hobgoblin to get away. Phil finally broke up Randy and Norah through stalking and a confrontation with the couple in his Hobgoblin persona. Norah then kissed Phil shortly after, knowing exactly what to say to seduce her unbeknownst to her, having instigated the break up.
Under orders from the Kingpin, Phil teamed up with Spider-Girl to fight the Sisterhood of the Wasp during "Spider-Island". Phil infiltrates a prisoner transport headed to the Raft to kill the Human Fly for stealing money from the Kingpin, but Agent Venom is on the transport and they fight. Agent Venom and Phil fight to a stalemate and the Human Fly escapes during the fight.
During a confrontation with Spider-Man, Hobgoblin used a weapon designed to disrupt Spider-Man's spider-sense. Although it initially appears to have failed, Peter later realized that it had sent his spider-sense to become intense, reacting to the most minor of threats. Peter's dazed mental state, along with a wrongly delivered message from Madame Web, Phil captured him while he was still dazed. Peter later finds out that Phil and the Kingpin do not know his secret when Phil proclaims "Peter Parker, Spider-Man's best friend". Phil and the Kingpin try to get Peter to tell them who Spider-Man is but fail. Meanwhile Roderick Kingsley gets dressed in his old costume to go searching for him. When Kingsley engages Phil, Max Modell gets in and helps Peter escape. Peter using his webshooters breaks the disrupter weapon and escapes. Kingpin then orders the two Hobgoblins after him. Both the Hobgoblins end up fighting Spider-Man but ultimately give up as Roderick Kingsley decides to just kill Urich instead. He ends up changing his mind at the last moment though, letting him stay as the Hobgoblin, but only if he gives Kinglsey a cut of the profits he makes. Reluctant, Phil agreed to the arrangement but quickly began to conspire to kill Kingsley so that he won't get in his way. When Mayor Jameson announces an effort to crackdown on super-villains, Phil debates if it's still worthwhile to be the Hobgoblin because he pays so much to the Tinkerer for his Hobgoblin gear and to Kingsley for being allowed to be the Hobgoblin.
While receiving his weapons enhancement from the Tinkerer, his apprentice Ty Stone messes with the technology, as vengeance from his mistreatment. Phil later showed his video of Shadowland's destruction, receiving congratulations and a paycheck from Robbie. Behind on his payment from Kingsley, Kingsley suggested that Phil steal as much money to clear him of his payments; causing Phil to start a chain of bank robberies and earning the Superior Spider-Man's ire. While fighting the Superior Spider-Man, Ty tampers with the technology so that Spider-Man may beat Phil. Phil manages to escape and frantically rushes into the Daily Bugle demanding another paycheck from Robbie. Spider-Man then activates the spider-tracer he placed on Phil, and tapped into every TV screen in the city and revealed Phil's identity as the Hobgoblin. 
With his identity as Hobgoblin revealed to the public, Phil realizes he has nowhere to run and desperately makes excuses as his Daily Bugle co-workers turn against him. Superior Spider-Man learned of Phil's location and arrived at the Daily Bugle and fought with a manic Phil bringing the fight outside where Superior Spider-Man disarms him. He pondered about giving Phil a public execution, but Phil is freed from a prison transport by Green Goblin who upgrades his armor and weapons. Green Goblin asked only for full dedication to Phil's only and new identity as the "Goblin Knight" which he accepts.
Following downfall of Norman, Urich became the new Goblin King, take the lead of the Goblin Nation remants, which became one of the main organized crime powers in New York. He called upon two other crime powers, Mister Negative's criminal empire and the Maggia fraction lead by the Eel, to divide the criminal underground. While waiting for the Eel, they were surprised to see him crashing in from a window. They were confronted by the Black Cat, who demanded the Eel's part. Negative refused, saying that she only had reputation until it was destroyed by the Spider. She claimed that they were all outed by Spider-Man, but that she will be succesful in defeating him.
In order to prove his worth as the new Goblin King, Urich began hunting for Roderick Kingsley, who had returned to New York and enfranchised his Hobgoblin persona and those of deceased or retired superheroes. Executing a Hobgoblin impostor, Ulrich mused on his failed attempt to save Lilly Hollister after her arrest.
To get Kingsley's attention, Urich attacked a building with children playing inside. As he expected, Roderick Kingsley did arrive to save the children, as he had recently been inverted due to the inversion spell. After a short battle, Urich realized how distracted Kingsley was. Instead of fighting, he told him to buy his new book about becoming a superhero before fleeing.
Urich later confronted Kingsley at the latter's headquarters, remarking that Kingsley was insane. Urich attempted to kill Kingsley, but was soon confronted by Lily Hollister. She had amnesia, and had joined Kingsley's cause and taken the alias of the "Queen Cat." Urich battled some of Kinglsey's leased superheroes before being forced to escape through the window, leaving the message "Find Me Lily."
Back to his base, Urich is visited by John Myers, one of Kingsley's leased heroes (aka Missile Mate), who stepped out and wanted to be a villain. Urich was reluctant on inviting him to his army, which was being formed by half of the leased villains Kinglsey had abandoned, however, Myers revealed he had allied himself with the other half of those leased villains.
Urich was visited in his base by the Queen Cat, who had agreed to double-cross Kingsley. During a celebration being held for the declaration of a Hobgoblin Day, Missle Mate failed to kill Kingsley, which prompted Urich and the Goblin Nation to jump into the action.
Even though he was bested in combat by Kingsley, Urich expected the Queen Cat to betray he Hobgoblin. However, Lily revealed to have merely pretented to have any regard for their past relationship, and stated that having forgotten her criminal life might have been a gift she wasn't going to waste. After a failed attempt by the Missile Mate to escape with Urich, the Goblin King and the members of the Goblin Nation present in the scene were taken into custody.
|Power Grid |
|* Higher ratings when using goblin gear|
- Goblin Formula: Much like the Green Goblin, the Goblin Formula gave Phil superhuman powers;
- Superhuman Strength: Phil became super-strong. He was strong enough to at least match Spider-Man's strength. He can lift approximately 8 tons
- Superhuman Speed: Phil can run and operate at superhuman speeds.
- Superhuman Stamina: Phil's body produces less fatigue toxins, allowing him to work at peak capacity for several hours before fatigue begins to wear him down.
- Superhuman Durability: Phil's body tissues, skeletal and musculature structure were enhanced by the Goblin Formula, making it more stronger than any human beings. He is durable enough to survive punctured and gunshot wounds, blunt force traumas, powerful impacts (e.g., falls from great heights) and being struck by another super-humanly strong opponent.
- Healing Factor: It is still possible for Phil to sustain injury. IF he does, his body's augmented chemical composition allows him to heal damaged tissue much faster and more extensively than a normal human is capable of. While not as efficient as other superhumans', he can heal from injuries from a matter of days that would prove lethal to an ordinary human. Roderick's regenerative ability is considered greater than Osborn's, thus giving him an immunity to all sorts of radiation, toxins, forms of aging factors and diseases.
- Superhuman Agility and Reflexes: Hobgoblin's agility, balance, and bodily coordination are enhanced to levels beyond the natural physical limits of the finest human athlete. His reflexes are similarly enhanced and are superior to those of the finest human athlete.
- Lunatic Laugh: Unlike the goblin Phil developed a A sonic attack he called the Lunatic Laugh. Initially thought to be part of the mask, the laugh seems to be an actual power of Phil's.
- Lunatic Laugh resistance: Phil seems to be immune to his Lunatic Laugh. It's unknown, if he is immune to other sonic attacks too.
- High Intellect: Though inferior when compared to Osborn or Kingsley, Phil is actually very intelligent. He was able to outsmart the Kingpin on at least one occasion, and has repeatedly escaped capture from both superheroes and the law. He has also proven to be a highly efficient criminal strategist and organizer as the Goblin King.
- It is shown that he is inferior when compared to Norman Osborn, but he was able to match Roderick Kingsley.
- Goblin Armor: The Goblin's costume incorporated chain mail in the tunic, giving him further protection from high impacts, such as the punches or kicks inflicted during his battles with Spider-Man.
- Goblin Mask: The Goblin Mask causes a chemical reaction with the Goblin formula, giving Phil superhuman strength and durability while wearing it. 
- Glider Cam: A Camera fixed onto the nose of the Goblin Glider
- Flight, Goblin Glider (formerly,) Goblin Boots (formerly), Wings
- The Excel, a Rick Jones-designed hovercraft, controlled in the same fashion as Phil's Goblin Glider.
- Bag of Tricks filled with pumpkin bombs, gas ghosts, razor batwings, and a device set to debilitate Peter Parker's Spider Sense. 
- Back when he was Green Goblin, Phil was beset by haunting dreams of Norman and Harry Osborn telling him those who wear the costume are doomed.
- Much like Peter Parker, Phil has an uncle named Ben, and works for the Daily Bugle by taking pictures of his alter-ego and selling them.
- As Hobgoblin, Phil used Twitter.
- 110 Appearances of Phillip Urich (Earth-616)
- Media Phillip Urich (Earth-616) was Mentioned in
- 23 Images featuring Phillip Urich (Earth-616)
- 10 Quotations by or about Phillip Urich (Earth-616)
- Character Gallery: Phillip Urich (Earth-616)
- Fan-Art Gallery: Phillip Urich (Earth-616)
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- ↑ 1.0 1.1 1.2 1.3 Green Goblin #1
- ↑ The Spectacular Spider-Man #225
- ↑ Green Goblin #2
- ↑ Green Goblin #4
- ↑ Green Goblin #3
- ↑ Ultraforce Spider-Man #1
- ↑ Green Goblin #5
- ↑ Green Goblin #6
- ↑ Green Goblin #7
- ↑ Green Goblin #8
- ↑ Green Goblin #9-11
- ↑ Amazing Spider-Man #415
- ↑ Green Goblin #12-13
- ↑ Spider-Man: The Osborn Journal #1
- ↑ Amazing Spider-Man #422-433
- ↑ Spider-Man #98
- ↑ Runaways Vol 2 #1
- ↑ 18.0 18.1 Runaways Vol 2 #2-6
- ↑ The Loners #1-5
- ↑ Amazing Spider-Man #648
- ↑ Amazing Spider-Man #649
- ↑ Amazing Spider-Man #650
- ↑ Amazing Spider-Man #651
- ↑ Amazing Spider-Man #654
- ↑ Herc #1-2
- ↑ 26.0 26.1 Spider-Girl Vol 2 #6
- ↑ Spider-Island: Deadly Foes #1
- ↑ Spider-Island: The Amazing Spider-Girl #1
- ↑ Spider-Island: The Amazing Spider-Girl #2
- ↑ Spider-Island: The Amazing Spider-Girl #3
- ↑ Venom Vol 2 #16
- ↑ Amazing Spider-Man #695
- ↑ Amazing Spider-Man #697
- ↑ Superior Spider-Man #6
- ↑ Superior Spider-Man #15
- ↑ Superior Spider-Man #16
- ↑ Superior Spider-Man #26
- ↑ Amazing Spider-Man Vol 3 #5
- ↑ AXIS: Hobgoblin #1
- ↑ AXIS: Hobgoblin #2
- ↑ AXIS: Hobgoblin #3
- ↑ Marvel Legacy: The 1990's Handbook #1
- ↑ 43.00 43.01 43.02 43.03 43.04 43.05 43.06 43.07 43.08 43.09 43.10 Official Handbook of the Marvel Universe A-Z #12
- ↑ Spectacular Spider-Man #225
- ↑ Web of Spider-Man #125
- ↑ Amazing Spider-Man #649-650
- ↑ Official Handbook of the Marvel Universe A-Z hardcover Vol. 12
- ↑ Official Handbook of the Marvel Universe A-Z hardcover Vol. 12
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