Jospeh "Robbie" Robertson Editor-in-Chief of the Daily Bugle, the newspaper at which Peter Parker works and sells his photographs of Spider-Man.

Unlike the Bugle's volatile Publisher, J. Jonah Jameson, Robbie tries his best to remain objective towards Spider-Man instead of automatically assuming he is a criminal.

Joseph Robertson is married to Martha and his son Randy "Rand" Robertson attends Midtown High School with Peter Parker.

At one point he surreptitiously approves Ned Lee's idea investigating Spider-Man's secret identity, even though Jameson feels this will make him an "average Joe" and thus less interesting to the readers.

Robbie Robertson later allows Ned Lee to pursue a similar investigation into the Green Goblin.

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