Ara Tanzerian, aka, Señor Sanchez, was an arms broker who dominated a village in Cali, Colombia. Along with five other men, he was instrumental in ordering the murder of scientist Ho Yinsen - the man who once saved the life of industrialist, Tony Stark in Afghanistan. Tanzarian brokered a weapons deal with the British arms shipper Dennis Kellard (one of the five conspirators). However, Kellard was actually going to turn state's evidence against Tanzerian and was going to testify against him at a war crimes trial. S.H.I.E.L.D. was saddled with the duty of extraditing Tanzerian from Columbia to stand trial. S.H.I.E.L.D. never got their opportunity to move on Tanzerian however. The son of Ho Yinsen, determined to avenge his father's death, remotely controlled Tony Stark and his Iron Man armor to assassinate Tanzerian. Iron Man flew to Tanzerian's villa, massacred his guards and slaughtered Ara, suspending his corpse between two palm trees.

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