After a conflict between the Avengers and the X-Men, a new landscape is present in the Marvel Universe, new threats surface as well as old ones return.
- Marvel NOW! is a publishing initiative which relaunches numerous titles with new creative teams in the wake of the Avengers vs. X-Men series.
- It also includes the use of the Marvel AR (Augmented Reality) application to increase interactivity with readers.
- A continuation of this event with new relaunched titles is called All-New Marvel NOW!.
- In Indestructible Hulk #3 it is revealed that the Secret Invasion happened 1 year ago in Earth-616's timeline.