Marvel NOW! is a publishing initiative which relaunches numerous titles with new creative teams in the wake of the Avengers vs. X-Men series.
It also includes the use of the Marvel AR (Augmented Reality) application to increase interactivity with readers.
- The second wave of relaunched titles is called All-New Marvel NOW!.
- In Indestructible Hulk #3 it is revealed that the Secret Invasion happened 1 year ago in Earth-616's timeline.
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